A chart to display the steps in planning, preparing, conducting and using research.
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“Research process”
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Observation
Framing the research objectives.
(e.g. Who is the target group for this project?)
Evaluation
Selecting effective research resources and practices.
(e.g. day-in-a life study, focus groups)
Insights
Making sense of findings
(e.g. models, frameworks, personas)
Action
Taking research into actionable results
(e.g. create principles, prototypes)
Source:
Adaptive Path
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