The “sales funnel” frames the basic structure of marketing and sales activities, providing a practical template for planning.
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“Sales Cycle”
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The sales funnel describes the series of steps leading to a sale (or purchase), including awareness, consideration, and selection.
The goal is to push customers to buy—advertising to increase familiarity, informing to build knowledge, offering incentives to close a deal.
Source:
Dubberly 2008
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